The Client Brief

CPC Manufacturing stands out in precision engineering with a specialty in producing high-performance intake manifolds and CNC machining of aluminium products. Their product lineup, characterised by billet intake manifolds and carbon fibre plenums, is meticulously designed to meet the rigorous demands of automotive customisation. The company tailors its offerings to support bulk production and the creation of custom-designed components, all while prioritising the key attributes of durability, enhanced performance, and aesthetic appeal in each piece.

Why They Selected Us?

The client urgently needed to boost sales of products like billet intake manifolds and carbon fibre plenums. They enlisted our specialised expertise to enhance their digital marketing initiatives. Through our partnership, we focused on using website design strategies and content creation tailored to attract and convert leads. Our collaboration is dedicated to thoroughly optimising their digital marketing from every angle to refine these strategies and substantially boost their sales performance.

Key Decisions

We enhanced the website design and created content for specific sections to improve online visibility. This ensures the client connects effectively with the target audience while upholding a robust and consistent brand presence.

Website Design

We initiated the website redesign with a kickoff meeting to outline the project's scope, followed by developing and sharing mockups to establish a new visual direction. Custom sections were created on the homepage, including features for highlighted products, and significant enhancements were made to the usability and aesthetics of the newsletter/notification section. We streamlined the header and footer, updated the "About Us" page with new content, and overhauled the collection and listing page layouts to improve product display. 

We enhanced mobile responsiveness across the site and updated typography with custom fonts. We implemented a variant-based pricing system and integrated transaction fees into the checkout process. We added new sections like a Hero Slider and Best Seller and ensured design consistency and quality across all pages. The redesigned website was launched with connected elements and functional navigation, supported by ongoing updates and communication with Shopify and third-party providers.

Results

• A visually cohesive and user-friendly website that aligns with the client’s branding and functional requirements.
• Improved user engagement and usability on both desktop and mobile versions.
• Enhanced product visibility and accessibility through redesigned collection and product pages.
• A structured approach to handling transaction fees accommodates domestic and international customers.
• Increased site traffic and user interaction with new sections like the Hero Slider and blog posts.

Content Creation

We have created content for some sections where we used relevant keywords to ensure search engine optimisation (SEO) and enhanced user engagement. The strategic placement of these keywords within compelling, informative content helps elevate the brand's visibility online and attracts a targeted audience. Specifically, we developed content for the 'Plenum Manifolds', 'Cylinder Head', 'Turbochargers', and 'Throttle Body' sections on the manufacturing page. Additionally, we crafted content for the 'Product Objectives' section on the 'About Us' page.