16 SEO Tips to Get Your Website Noticed Online

How Search Engines Work and What Influences the Ranking of Websites?

Search engine optimisation is the process of affecting the visibility of a website or a web page in a search engine's unpaid results—often referred to as "natural," "organic," or "earned" results. Often, the higher ranked on search engine result pages (SERPs), a site appears, the more visitors it will receive from the search engine’s users.

Let's now look at some effective approaches to improving your website's SEO and getting your business noticed online.

Fast loading website

First of all you’ll need a a fast loading website as this is an essential component of search engine optimisation. If your website takes too long to load, that can negatively impact the user experience and hurt your search rankings. A slow loading site will not only frustrate users but also cause your site to rank lower in SERPS and might even lead to bounced visits.

Using relevant Keywords

Keyword research is the foundation of any successful online search engine optimisation campaign. It is important that keywords are carefully selected and researched with an eye for the most relevant terms to your business. This will ensure that you rank at the top of search engine pages for your most profitable keywords, which will guarantee a steady stream of organic traffic and increase the visibility of your website. We enjoy using the program Semrush for this.

Optimise your website for mobile

Mobile is reshaping the way consumers interact with their brands. They're using mobile for just about everything, from looking up a local business to making a purchase. Mobile is now the first choice that customers make when they want to purchase goods or services online.

A fundamental requisite of any website is to have a mobile optimised version. This ensures the site is user-friendly and convenient for the visitor to access information on their smartphones or tablets.

Meta Data Descriptions

Meta data descriptions are the fancy name for the summary of a website page's content that users can see in the search results. They are like the appetiser before the full course of a website! When you create a compelling meta data description you’re increasing the likelihood of users clicking through to the website and capturing a potential sale or lead.

Utilise Google search console and other relevant search engine platforms.

Google search console is a free and easy to use tool that can be used by business owners to check their website's performance on Google and diagnose any errors or issues. This can be done through multiple methods such as watching the crawl rate, checking site issues, or entering specific URLs.

Google provides a set of free reports that can be used to assess SEO performance in various ways. The Search Console can also be used to check website errors, diagnose crawl issues, or integrate with another website tool such as Google Analytics or Site Speed and also allows you to upload your websites sitemap.

Update your website with fresh and relevant content

One of the most important ways to boost your SEO is by regularly updating your website with fresh and relevant content. Updated content helps search engines recognise your website as an authority in its field and can significantly improve your ranking in search engine results. Additionally, updated content helps keep visitors engaged with your website and encourages them to return for more. Regularly updating your website with fresh, relevant content is essential for boosting your SEO and improving the overall success of your site.

Get reviews on Google My Business

Google My Business reviews help build trust with potential customers and increase the visibility of your business online. Plus, they're easy to set up and easy to get: just ask your customers to leave a review on your Google My Business page and watch your SEO score skyrocket!

We recommend before you send off your campaign, that you make sure you have a solid system in place to get feedback from your customers. You can do this by making contact forms and surveys available. Some businesses also offer rewards or incentives, which is always an option too.

Don’t be afraid of getting bad reviews, sometimes these are a great opportunity to get feedback or leave witty replies.

Use header tags (H1, H2, H3) to structure your content.

Properly structuring your content is essential to improving your SEO. Header tags allow you to organise and divide your content into sections, making it easier for search engine robots to crawl and index it. Using header tags, such as H1, H2, and H3 tags, can help search engines identify the structure of your content and help them rank it in their results pages.

Linking social media accounts to your website

Linking your social media accounts to your website is essential for maximising your SEO authority. By connecting your website to  social media networks, you can increase the visibility of your content and drive more traffic to your site. Additionally, having active accounts on popular platforms allows you to create relationships with influencers and industry leaders that can help boost the credibility of your website and its content.

Remove duplicate content to boost website SEO

Having duplicate content on your website can cause all sorts of chaos for SEO purposes, leaving Google and other search engines completely confused as to which page deserves top-placement in results. This can lead to both duplicate pages actually being ranked lower and the coveted top places being given to other websites.

Host specific content to boost website SEO

Create high-quality, engaging content that provides value to your audience. If you want to reach the top of the SERP and increase your website traffic, then content hosting cant be overlooked. Create high-quality, engaging content that provides value to your audience.

Types of content to place on your website includes:

Informational

In the current digital age, informational website content has become an invaluable asset. It provides visitors with the knowledge they need to make informed decisions and can increase a company's online visibility. Informational content can also help build trust with customers, as it helps them to understand a company’s services and offerings in more detail. As such, businesses should prioritise creating informational website content that is easy to find and understand in order to maximise their reach and build customer loyalty.

Investigative website content

Good investigative content is essential for any website. It helps build trust with visitors and provides them with the information they need to make informed decisions about their purchases or services. With the help of AI writing assistants, copywriters can now create compelling and accurate content faster than ever before. This allows businesses to stay ahead of their competition and ensure that customers have access to reliable information on their products or services.

Comparison website content

Comparison websites are becoming increasingly popular for consumers looking to save money. By providing comprehensive and unbiased information about different products and services, these websites help users make informed decisions and get the best deals. Content on comparison websites is an essential tool for businesses to reach out to potential customers, as it is an effective way to compare prices, features, and services. With this in mind, creating quality comparison website content has become an important part of marketing strategy.

Transactional website content

Transactional website content is essential for any successful online business. It not only helps customers make informed decisions about their purchases, but also optimises the customer experience. Transactional website content provides detailed product information, pricing, and delivery options, which are all critical for encouraging customers to complete their purchase. Furthermore, it helps build trust with visitors by providing clear and accurate information about the brand and products.

Convert images to webP

If you want to stay ahead of the curve, you need to convert your images to webP. As an SEO-friendly image format, webP can significantly boost your website's visibility on search engine results pages. Plus, it can drastically reduce loading times and overall page size for faster performance. Modern web building platforms even have a ‘convert to webP’ which makes the process much easier.  

Include internal and external links within your content to boost your SEO

When it comes to optimising your website for search engines, one of the best strategies is to include both internal and external links within your content. Internal links help visitors navigate through different pages on your site, while external links direct them to high-quality, relevant resources outside of your own website. This not only helps improve user experience but also boosts your SEO rankings by providing more pathways for search engine crawlers to explore.

The importance of Site architecture

Good site architecture is essential for successful SEO. A well-structured website allows both users and search engine crawlers to easily find the content they are looking for, resulting in higher rankings and better visibility. It also helps ensure that all pages on the website are properly optimised and indexed, allowing them to reach their target audience more effectively. By implementing best practices in terms of SEO-friendly URLs, internal linking structure, and navigation menus, businesses can maximise their organic search visibility.

Get relevant Backlinks

Backlinks are an essential part of any website’s SEO strategy. By creating relevant backlinks to your website, you can increase its visibility on search engine results pages and drive more traffic to your site. Relevant backlinks also help you to establish authority within your niche and reach more potential customers. As such, it is important for webmasters to acquire relevant backlinks in order to increase their website’s overall ranking and visibility.

Utilise Structured Data

Structured data is an important part of SEO, as it helps search engines understand the content on a website and provides additional information about a page or post. Structured data can be used to improve visibility in organic searches, target specific keywords and create rich snippets that draw attention to your website. With the right structured data strategies, businesses can boost their organic search engine rankings and maximise their visibility on the internet.

Track with Google Analytics

The success of any website depends on its performance in the digital space. To measure performance, it is important to use tools like Google Analytics to track website metrics such as page views, user engagement and conversions. With this data, website owners can analyse their website’s performance and make changes to improve user experience and increase conversions. Google Analytics provides an invaluable insight that is essential for businesses today in order to be successful online.

Search engine optimisation is a very important part of any marketing strategy. It is important to get the basics of SEO right first. Implementing these basic SEO practices on your website will not only help you rank better in search engines but also increase your site traffic.

If you’d like anymore information about SEO and how it can help your business dont hesitate to send us an email.

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