Best Apps, Programs & Online Tools to help your business online

Best Apps, Programs & Online Tools to help your business online
‍Are you looking for the best apps, programs and online tools to help your business marketing? These days, it’s all about leveraging technology to get ahead of the competition. Luckily, there are plenty of great apps and programs out there that can make your life easier when it comes to marketing. From social media management tools to SEO optimisation tools, these top-notch resources can help you get the most out of your business’s marketing efforts. So if you’re ready to take your business’s marketing strategy up a notch, read on to find out which apps, programs and online tools can help you reach success! We've made life easier by organising them into free and paid options... now you have no excuse to procrastinate!
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Free:
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Google Analytics
‍With Google analytics, you can keep a close eye on all the website traffic like a digital detective, and it won't even cost you a dime! Google analytics is a website traffic tracking tool that is constantly updated and automatically collects information about your website. It collects information on traffic (the amount of visitors), the source of this traffic (where they came from), how long they stayed, and what they did on your website (what pages they browsed and what actions they took). This can help shed some light on why your customers might be window-shopping but not converting to actual shoppers.
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Google Search Console
‍Google Search Console is the gift that just keeps on giving! It's totally free and offers up amazing ways to keep track of your website, maintain its presence in Google search results and even troubleshoot any issues you may run into. Google Search Console is like a lifeguard that could spot potential issues about your site, before they become bigger problems. On the other hand, Google Analytics takes it a step further and allows you to keep an eye on who's visiting your website and from where. Think of it as a personal tour guide who can give you detailed insights about your visitors.
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Google Trends
Google trends is a great tool to keep your finger on the pulse of what's currently trending in your neck of the woods (all without even needing to leave your house!). Google Trends analyses the volume of searches, rather than their popularity, meaning it's a great way to see what keywords are trending which you can add into boost up your SEO.
Together with O'Brien Tree Services, Playground Marketing is planting the seeds for a robust digital footprint that will elevate their brand presence, expand their reach, and solidify their position as industry leaders in arboriculture.

Canva
‍Canva is the ultimate graphic design tool to help turn your ideas into reality. With its easy-to-use platform, you can craft stunning designs for posters, logos, reports, and of course all your social media content! With a vast range of professional pre-made templates, you have plenty of options to get your design going. So if you're looking for a way to boost your graphic design game, Canva has got you covered. From the free option to Canva Pro and even Canva Team, there's something for everyone here.
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‍Google Drive
‍With Google Drive, you can be creative and share your genius ideas with the world without any hassle. Keep your files secure and accessible from any device around the world - its like have a virtual office. Plus, you are able to collaborate with your colleagues on projects by sharing documents and projects with each other.
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Google Docs
‍With Google Docs, you can easily work with a team of people on a shared project. All the collaborators can be in one virtual room and create and make edits to a shared document - how cool is that?
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Facebook Creator Studio / Meta
‍With Facebook Creator Studio, you can schedule your social media posts, quickly reply to people's messages, track the performance of your posts and utilise monetisation tools across all of your Instagram and Facebook pages. All at once! It's the perfect way to take control of your online presence.

Chat Gpt
‍Chat GPT Ai is a powerful tool for online marketing, helping to automate customer interactions and content creation. By utilising this technology, businesses can save time and money while engaging customers in meaningful conversations. With its ability to generate text based on user input and context, Chat GPT AI can create personalised content at scale that resonates with customers. By using this technology marketers can increase customer engagement and create more effective campaigns.
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‍Paid:
Semrush
‍With Dash This, you can create detailed marketing reports in a jiffy- no more manual labour required! It's integrated with 34 of the the most popular marketing platforms and provides comprehensive reports from all of them. Your days of stressing over data are over!
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Dash This
‍With Google Docs, you can easily work with a team of people on a shared project. All the collaborators can be in one virtual room and create and make edits to a shared document - how cool is that?
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Asana
‍Asana is like the organisation fairy godmother - it'll magically make sure everyone's workload is organised and tracked. Working together as a team has never been this easy! With this tool, you can guarantee every project is a success by planning each step out and assigning it to the perfect team member. Plus, it keeps you on track so you don't have to worry about falling behind!

Rytr or Jasper
If you're struggling with copywriting give Rytr or Jasper a try today. Whilst we all recognise the importance of words, not many of us can actually craft good copy that resonates with our target audience. Don't worry though, AI copywriters are here to save the day! Rytr and Jasper use the power of AI to write blogs, emails, website copy, ads and more in record time and with incredible high-quality results! Now you can be a master of words without having to lift a finger. Rytr has a free plan option, as well as other paid plans, whereas Jasper only uses a paid plan.
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Fiverr
‍Fiverr is the internet's one-stop shop for all your freelancing needs. From web design to video editing, graphic design and marketing, Fiverr has it all. No matter how much money you have (or don't have!) in your pocket, there's always a freelancer out there ready to take on the task and deliver some quality work for you.
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RevI
t's a soundless world out there - 85% of folks watch videos with the audio off. Don't let your content go to waste, be sure to include captions with the help of Rev. We find this particularly useful for our long form video content where the caption tool on Instagram or Facebook can’t be used.
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Mail Chimp
Mail Chimp is like your own personal secretary - you can use it to conveniently stay in touch with your customers and clients. From automated emails based on customer behaviour and email templates to email campaign management and analytics, this platform will make sure all your communication needs are taken care of!
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Slack
Slack is the new way to communicate in the business world. Slack's messaging tools make it easy for teams to stay connected, regardless of location or timezone. With features like real-time messaging, file sharing, and integrations with other software solutions, Slack is making team collaboration easier than ever before!
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Hubspot
If you're looking for an all-in-one marketing, sales and customer service solution, then look no further than Hubspot. With its intuitive platform, Hubspot offers everything you need to streamline the process of reaching potential customers, converting leads into sales, and providing exceptional customer service. Whether you're just starting out or a seasoned pro, Hubspot has something for everyone!
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Xero
Xero Accounting Software is the perfect partner for businesses of all sizes. It's easy to use, feature-rich, and secure. With Xero, you can manage your finances easily, keep track of invoices & payments, and make sure you never miss a deadline again! Get ready to say goodbye to accounting nightmares and hello to easier bookkeeping with Xero.

Shopify
Shopify is the perfect platform for small business owners who want to get their products online. With a simple setup, you can quickly create an online store that looks professional and has all the features you need to run and grow your business. Plus, Shopify makes managing orders and payments easy so that you can focus on what’s important—your customers!